Two White Men Under Fire For Opening Ramen Restaurant With Extremely Racist Name (8 Pics)

Two South African men are finding themselves in an uncomfortable spotlight now that the name of their new restaurant has been made public. The men, who are both white, are opening an Asian eatery in the city of Melville, a suburb of Johannesburg. 

The pair have opted to name the establishment "Misohawni."

We will admit, at first glance we thought it was a play on miso soup. So we checked a few different resources and from what we could find the restaurant will be serving ramen, hot pot, Korean BBQ, poke, and izakaya... and about halfway through this search we said the name out loud.

Misohawni. Me. So. Horny. Ohhh, this is so not about soup.

The name is a play on the scene from the classic film Full Metal Jacket. The movie is about the experience of American soldiers in the Vietnam war. One scene features a Vietnamese prostitute propositioning the soldiers, who refer to her as a "go*k wh*re." In it, she uses phrases that have become somewhat ingrained in cultural lexicon since then.

In broken English and with a heavy accent she tells the soldiers:

"Me so horny. Me love you long time."

People are, understandably, furious that the pair opted for a name that mocks the sexual exploitation of Vietnamese women.

Dakota spoke up:

Andrew pointed out that the owners seem rather proud of themselves:

He wasn't the only one who seemed baffled...

Bro.

If you're still not sure why this is offensive to so many, go ahead and watch the scene. We're not going to embed it, but we assure you it's available on YouTube. 

Since the controversy has blown up, the restaurant has removed their Facebook page, but their Twitter is still up and running. People are hoping the purposefully-offensive eatery opts for a name change (or to just go away.) 

But they're realistic enough to know that probably won't happen...