'There are kids watching!': This Morning viewers are shocked by model wearing VERY ill-fitting knickers as she suffers a wardrobe malfunction live on air (8 Pics)

This Morning viewers were shocked when a woman modelling underwear appeared to suffer a wardrobe malfunction live on air.

The ITV chat show was hosting a segment about control pants when one of their models nearly spilled out of the black shapewear she was wearing.

Holly Willoughby remarked on how 'sexy' the knickers were as Natasha Edlemire, 27,  walked down the catwalk.

Viewers were quick to notice the wardrobe malfunction, with one pointing out that there were 'kids watching'.

Natasha Edlemire, 27, modeled some control underwear on This Morning on Thursday but suffered a wardrobe malfunction

Natasha said she'd worried the underwear would be 'horrendous' but felt comfortable in it

Gok Wan, who had dressed all the models, said he'd put Natasha in something skimpy to prove that shapewear can be beautiful. 

He said: 'I've chosen these to show control wear or big knickers all of them are very beautiful. Its just down to the mechanics.' 

As soon as Natasha walked out, a shocked Holly and her co-host Phillip Schofield both said that they weren't the 'granny pants' that the show had featured in the rest of the segment.

Natasha's underwear appeared to be ill-fitting and didn't cover much of her intimate area, a fact that was quickly spotted by viewers.

Viewers were shocked by the scene, with one saying that 'there are kids watching this'

One tweeted: 'Can see what she's had for breakfast the lot.'

'She's hanging out of them big lad,' another posted.

A third ranted: 'To think kids watch this garbage.'

'That last girl is gonna cringe when she watches this back and sees how much we all saw,' a fourth agreed. 

To make matters worse, Natasha then turned around and the camera caught a shot of her bottom. 

The camera later zoomed in on her bottom which was barely covered by the lacy material

Despite the criticism, Natasha said she was feeling very comfortable in the underwear.

She said: 'I really like them! I thought they going to be horrendous but they’re super sexy. I'm really happy in them.'

Other models in the show included Donna, who hadn't had a bra fitting in four years, and Katie, who was modelling shapewear for plus size women.

Donna tried on control shorts and Gok put a chicken fillet in her newly fitted bra to even out her cleavage.

Katie wore an all-in-one shapewear suit that offered support from the tights to the waist.