Burberry BURNS £28m of excess luxury clothing every YEAR as it emerges fashion chains incinerate stock so it doesn't end up getting bought by the 'wrong people'

DESIGNER fashion label Burberry BURNT £28million worth of clothes last year, it has been reported.

The upmarket clothing line, famous for its checked design, has destroyed £90m of products in the past five years, The Times reports.

It comes as insiders claim luxury brands destroy unsold products to prevent them being sold at discount prices on the "grey market" to the "wrong people", the paper reported.

But it is understood Burberry's measures are taken to stop counterfeiting of the high range products.

It comes as The Times claimed shareholders were unhappy with the amount of clothes destroyed, with one asking why the unsold products were not offered to the company’s private investors at a meeting last week.

Burberry, which is valued at £9.6bn by Forbes, said it took the issue of waste "extremely seriously" and that it uses special incinerators to harness the energy.

The company, which has featured famous models including Cara Delevingne, Sienna Miller, Rosie Huntington-Whiteley and Romeo Beckham in its campaigns, said the practice of destroying excess stock was common across the retail industry.

According to the report into excess waste, the value of products destroyed increased by half in the last two years.

To put that into context - you could buy 20,000 of its notoriously expensive trench coats with the £28m destroyed items.

The Times had also contacted a number of brands, including Vivienne Westwood and Victoria Beckham, to find out how their waste was handled.

Only Temperley replied, saying its unsold clothes were either donated to charity or sold at a discount outlet.

It has previously emerged Richemont, the owner of Cartier and Montblanc, destroyed more than £400million worth of watches in two years.

And more than 15 tonnes of H&M stock was burnt last year, helping to power a small Swedish city, Vasteras, instead of using coal.

Louis Vuitton has also been named as a brand that burns its unsold bags.

Burberry has been embraced by famous faces around the world - and Kylie Jenner is no exception.

The new mum shared a snap of herself cradling her baby daughter Stormi, with the five-month-old dressed in the designer threads.

In the photo, Stormi is wearing a Burberry dress made from the fashion house's iconic checked print and Kylie is shielding her face from the lens.

Although perhaps a little classier, the photograph is reminiscent of the day former EastEnders actress Dannielle dressed herself and her daughter Jo head-to-toe in Burberry.

Earlier this year, Danniella proved she is STILL a fan of the designer when she was spotted in London branch of the fashion store.

Burberry's lines are traditionally mega expensive, with its cheapest rucksack retailing for £950 in the Far East.

The brand's iconic Chelsea Heritage Trench Coat costs £1,450, while shirts can cost up to £790.

Meanwhile, those hoping to get their hands on a signature bag have to fork out at least £1,390.