School asks parents of rich kids NOT to let them wear $350 Moncler beanies because students 'lose them and can't focus on their studies'

A middle school in a wealthy part of Long Island is asking parents not to send their students to class wearing $350 designer beanies.

Administrators at Great Neck North Middle School on Long Island’s North Shore say that students have been losing their winter headgear made by the popular brand Moncler.

The Italian apparel maker has seen a surge in the popularity of its products, particularly after the rapper Drake wore a puffer jacket with the Moncler logo in the music video for his hit single Hotline Bling.

The brand has become so popular that students who lose their $350 Moncler beanie are unable to concentrate in class since they’re so distraught, according to the New York Post.

‘We understand that fashion is very important to our middle schoolers,’ administrators wrote in a letter to parents last week.

‘However, we have had many students who have worn their Moncler Winter Pom Pom hats to school, and either lost or misplaced them.’

‘We need your help! Please try and redirect your middle schooler from wearing these hats to school.

Administrators at Great Neck North Middle School on Long Island’s North Shore say that students have been losing their winter headgear made by the popular brand Moncler

The brand has become so popular that students who lose their $350 Moncler beanie are unable to concentrate in class since they’re so distraught

‘It has consumed a great deal of our time trying to locate these missing hats, and it has been disruptive to the students’ focus and time as well.’

Despite the pleas from school administrators, it doesn’t appear as if parents are eager to enforce a Monclerless dress code.

One parent said the letter was ‘silly,’ according to the Post.

‘I think there’s other things that should warrant parents’ attention,’ Elissa Siony, whose daughter is enrolled in eighth grade, told the Post.

‘If they lose it and freak out, they freak out. I don’t know why they have to send an email about it.’

Another parent said the issue was a ‘Great Neck problem’.

Great Neck is one of the most affluent neighborhoods in the country. The average household income in Great Neck is $170,422, according to Point 2 Homes.

‘It’s ridiculous,’ the parent said of the school’s request.

‘If my kids had [the hats], I’d let them wear them.

‘It’s their prerogative.’

Ying Xiong, a parent who is of Chinese descent, agrees with the school administrators.

She said kids’ obsession with brand names is a negative byproduct of American consumerism and materialism.

The Italian apparel maker has seen a surge in the popularity of its products, particularly after the rapper Drake wore a puffer jacket with the Moncler logo in the music video for his hit single Hotline Bling

‘They don’t need to have those expensive hats,’ Ying said.

‘It’s part of American culture that kids feel they need to have such expensive things.

‘My kids, they would need to get those hats on their own.’

Another parent who agrees with the letter said: ‘I think at this age when the kids are so impressionable it’s important to limit status symbols.

‘I thought it was sad that instead of teaching kids something important, they’re hunting down winter accessories.’

Aside from Drake, other celebrities that have been spotted out and about wearing Moncler products include Gerard Butler, Daniel Craig, Justin Timberlake, Jay Z, Gisele Bundchen, and Gwyneth Paltrow.