Luxury fashion brand apologizes for outfit compared to concentration camp uniforms: 'Uncannily disturbing'

Luxury fashion brand Loewe pulled an outfit from a new collection following criticism that its clothing looked like a concentration camp uniform.

On Friday night, the Spanish fashion house apologized on its Instagram Stories writing, “It was brought to our attention that one of our looks featured in a magazine and part of our Arts and Crafts ceramicist William De Morgan collaboration could be misconstrued as referring to one of the most odious moments in the history of mankind.”

“It was absolutely never our intention and we apologize to anyone who might feel we were insensitive to sacred memories,” read the statement. “The products featured have been removed from our commercial offering.”

The brand didn’t stipulate which items were pulled. According to CNN, the black-and-white shirt and pants were made available on November 14.

The fashion account Diet Prada had called out the fashion house on Thursday, split-screening the striped outfit with images of real uniforms worn by victims of the Holocaust.

“Unable to see anything but concentration camp uniforms in this $1,840 ensemble from @loewe’s William De Morgan capsule, a collection meant to ‘capture a freedom of imagination,’” read Diet Prada’s caption. “But with the particular stripe proportions and layout, uniform-style garments, and prominent chest patches, there’s not actually much left to the imagination when the resulting look is so uncannily disturbing.”

In the same post, Diet Prada pointed out slip-ups by Urban Outfitters, which sold a white-and-gray tapestry that the Anti-Defamation League called “deeply offensive” in 2015, and Zara, which in 2014, pulled a children’s shirt with yellow-and-blue stripes and a yellow star after equal criticism.