Killing your star and changing the lead character
Psycho
Unlike most movies, the plot twist doesn’t come at the end here, but within the early middle. Also, it’s Janet Leigh, and she gets brutally stabbed. Now what?
This twist transforms the film. We were attached to this secretary who made a mistake and was gonna repair it, and now, we have to reorient our focus to someone else; the polite but disturbing motel owner, perhaps.
This was the first film to introduce the audience to a false protagonist – a hero that’s identified to us, that we’re told to root for. Killing them off fucks with our sense of security and expectations and leaves us unsettled and uneasy.
Craven did this second-best with the opening of Scream.
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