Piers Morgan slams 'pampered prima donna millionairess' Victoria Beckham for furloughing 30 workers at her 'failing vanity project' fashion label (7 Pics)

Piers Morgan slammed Victoria Beckham's decision to furlough 30 of her workers, despite her £335m fortune on Good Morning Britain on Monday. 

Piers, 55, called Victoria, 46, a 'pampered prima donna millionairess' and said he was angry that the wife of millionaire footballer David Beckham, 44, was using the government bail-out scheme for her 'failing vanity project' fashion label. 

He began: 'How nice it was at the weekend, with all the selfless acts, to hear Victoria Beckham is furloughing 30 staff of her failing business. 

Ouch! Piers Morgan c slammed 'pampered prima donna millionairess' Victoria Beckham for furloughing 30 workers at her fashion label on Good Morning Britain on Monday

Piers said: 'Sorry, this furlough scheme was not for prima donna millionaires like you. Running a vanity project like her fashion business that makes no money'

'Lost money year after year. Been bailed out by her famously rich husband David Beckham.

Piers then asked when the next video of the Beckhams drinking expensive wine or boasting about their expensive home would be posted on Instagram.   

He said: 'Sorry, this furlough scheme was not for prima donna millionaires like you. Running a vanity project like her fashion business that makes no money.'

Co-host Susanna Reid, 49,  explained out that Victoria is reportedly forgoing her own salary and donating to food banks and asked what more she should do. 

She also said that it was the government's job to make guidelines clearer and Piers said it's not their job to 'give people a moral compass.'

Yet Susanna questioned why Piers was singling out the Beckham family, when there are no doubt lots of others businesses owners this could apply to.  

Piers said: 'You the taxpayer are now funding a loss making vanity project for David and Victoria Veckham. Do you feel good about that?'

Victoria was also slammed by people on social media after furloughing 30 staff at her struggling fashion label – despite her staggering family fortune.

The former Spice Girl, whose handbag collection alone is thought to be worth £1.5 million, is to claim what could amount to tens of thousands of pounds of taxpayers’ money to pay a quarter of her employees under the Government’s job retention scheme. 

Staff from across her fashion label – which charges £1,500 for a dress – have received letters explaining that they would be paid 80 per cent of their salaries by the Government, in line with Chancellor Rishi Sunak’s scheme to help firms during the pandemic.

Critics slammed Mrs Beckham for taking advantage of the taxpayer-funded scheme rather than using her own wealth to pay staff, having  recently bought a penthouse in Miami for £20million with her husband.

Opinions: People on social media have slammed Victoria for taking advantage of a tax-funded scheme rather than use her own wealth to pay staff

Mrs Beckham is understood to be topping up their wages in an ‘enhanced package’ by paying the remaining 20 per cent – though she is not obliged to do so.

Employees in the marketing department and customer services have been affected, as well as staff at her Mayfair shop which closed after Britain went into lockdown.

A spokesman for Mrs Beckham confirmed last night that staff will be furloughed for two months ‘so far’.

The way the scheme works means that the workers will remain employed and Mrs Beckham will be able to claim back 80 per cent of their wages from the Government, up to £2,500 a month for each furloughed employee. 

The scheme could help cover the wage bill for the 30 staff until the end of June.

Two weeks ago, Mrs Beckham and her ex-footballer husband David splashed out £17 million on a penthouse in Miami to add to their impressive property portfolio, which includes a £25 million mansion in Holland Park, West London, and a £6 million barn conversion in the Cotswolds, where the family has been living during the lockdown.

Mrs Beckham has been flooding social media with pictures of her family as they stay at home. One snap showed her making a lemon drizzle cake and rigatoni pasta.

Mrs Beckham, who turned 46 on Friday, also posted a picture of herself clapping for carers for her 26 million Instagram followers to see. A source close to the family told The Mail on Sunday: ‘One minute she and David are posting pictures of very expensive bottles of red wine on Instagram, the next she’s using the furlough scheme, funded by taxpayers.

‘She has also been seen clapping the brave NHS workers, but by using the Government scheme she is taking public money when she has hundreds of millions in the bank. It seems very ill-advised.’

Mrs Beckham’s eponymous company, based in Hammersmith, West London, has not made a profit since it launched in 2008.

In 2018, it suffered losses of £12.3 million. The year before that, Mrs Beckham lost £10.3 million, but the business was propped up by her 44-year-old husband. 

Despite the clearly unprofitable business model, Mrs Beckham is determined to keep the label going. 

And the business’s poor performance hasn’t stopped her and David from living an ostentatious lifestyle, with much of it flaunted to their fans via social media.

In January they were seen swigging a £2,000 bottle of Romanee-Saint-Vivant Grand Cru red wine while dining at the exclusive Chez L’Ami Louis restaurant in Paris. 

Mrs Beckham has a collection of Birkin handbags, which are understood to range from £10,000 to £80,000, and regularly uses private jets. 

Last month, just two weeks before lockdown, the Beckhams reportedly spent £100,000 on a 21st birthday bash for their eldest child, Brooklyn. 

Rapper Stormzy performed at the lavish affair, which was understood to have been held in a marquee in the garden of their Oxfordshire home, close to celebrity haunt, Soho Farmhouse.

A spokesman for Mrs Beckham said last night: ‘We are working hard to ensure our much-valued Victoria Beckham team are protected during this unsettled time by keeping our business healthy.

‘Having carefully assessed all our options, we made the decision to furlough a proportion of staff on an enhanced package.’

Tory MP Robert Halfon said last night: ‘At a time when millions are struggling, it would be good if multi-millionaires helped the country rather than seeking to profit from hard-pressed taxpayers.’

Fellow Tory MP Tom Hunt added: ‘It is extremely regrettable that a prominent figure in the fashion world has taken this step, given the many selfless acts we are seeing across the country every single day.’

SUBSIDY SCHEME WITH A £40BN PRICE TAG

BEFORE the lockdown, the word ‘furlough’ was obscure and rarely used in the UK.

But as Britain’s coronavirus crisis has deepened, it has become part of everyday language for families worried about their financial futures.It refers to an unprecedented scheme announced by Chancellor Rishi Sunak last month to protect jobs as the economy is ravaged by the impact of coronavirus.

Under the scheme, the state will cover up to 80 per cent of the salary of workers in March, April and May if companies keep them on the payroll instead of laying them off.

The payments are capped at a maximum of £2,500 a month.More than nine million workers are expected to be furloughed, or effectively put on taxpayer-funded leave.

Employers pay their workers but reclaim the subsidy from HM Revenue and Customs at the end of this month.

Last week, Mr Sunak announced the wage subsidy would be available until the end of June, adding that he will extend it again if necessary.

However, the extraordinary scheme comes with an eye-watering price tag.

According to The Resolution Foundation think-tank, it will cost taxpayers £40 billion for every three months that it is open.