Texas realtor group says it will no longer use the word "master" to describe bedrooms and bathrooms in its listings
The Houston Association of Realtors no longer uses the word “master” to describe bedrooms and bathrooms on its Multiple Listing Service.
Earlier this month, HAR replaced the phrases “master bedroom” and “master bathroom” with “primary bedroom” and “primary bathroom” on its property listing database.
The change came after several HAR members called for a review of the terminology.
“The MLS Advisory Group regularly reviews the terms and fields used in the MLS to make sure they are consistent with the current market environment,” according to a statement HAR sent its members regarding the change. “The updates to Primary Bedroom and Primary Bath were among nine requests for review that were submitted by members and considered at the most recent meetings.”
According to HAR, the topic had been raised and considered for many years.
“It was not a new suggestion to review the terminology,” according to the statement HAR sent its members. “The overarching message was that some members were concerned about how the terms might be perceived by some other agents and consumers. The consensus was that Primary describes the rooms equally as well as Master while avoiding any possible misperceptions.”
The associate said the change did not constitute a ban on the use of the word “master.”
“You may still use the term ‘Master Bedroom’ or ‘Master Bath’ as you feel appropriate in your marketing materials and in the Public Remarks, Agent Remarks, and photo descriptions,” according to the statement HAR sent its members.
Texas realtor group says it will no longer use the word "master" to describe bedrooms and bathrooms in its listings
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June 26, 2020
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