Kim Kardashian is joined by Leonardo DiCaprio and a slew of stars for 'freeze' Instagram day as Hollywood decides to protest 'hate speech' on the Mark Zuckerberg-owned platform

A host of stars have joined Kim Kardashian West in vowing to 'freeze' their Instagram and Facebook accounts on Wednesday, claiming the platforms allow for hate, propaganda and misinformation to spread. 

The likes of actors Ashton Kutcher, Olivia Wilde, Leonardo DiCaprio, Jamie Foxx, Sacha Baron Cohen, Michael B. Jordan and Jennifer Lawrence said they will ditch Mark Zuckerberg's brands for 24 hours as part of the Stop Hate For Profit initiative that has previously seen advertisers stop spending.

The campaign accuses the platforms of 'undermining democracy' and profiting off allowing hate groups and pages to use their sites. The protest demands Facebook, which owns Instagram, ban pages that promote hate, forbid any event page with a call to arms, and remove election misinformation. 

Mark Ruffalo and Kerry Washington, plus model Naomi Campbell and singer Katy Perry also hopped on board the social media boycott to raise awareness among fans who are used to seeing many of them interact online on a daily basis. 

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Kim Kardashian announced Tuesday that she will 'freeze' her Instagram and Facebook accounts because the platforms allow for hate and misinformation as a part of the #StopHateForProfit campaign

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The 39-year-old reality star said that groups take advantage of the platforms to 'sow division and split America apart'. The effort is a part of the #StopHateForProfit campaign seeking to hold social media companies accountable for hate on their platforms

Leonardo DiCaprio wrote: 'I do use Instagram and Facebook, but I want it to be a force for good - not hate, violence, and disinformation.' Olivia Wilde wrote, 'These platforms are profiting off becoming a dangerous tool of discrimination' 

However some celebrity followers have told the stars to delete their account altogether. Amid the call for fans to join them, they were criticized for putting money first.

Comedian Sarah Silverman was told: 'Delete your Facebook account. Life is so much nicer without it. The only way to pressure Zuckerberg is his wallet,'

Another sarcastically wrote in response to the #StopHateForProfit graphic: 'Wait...listen. Can you hear that? It's gone. I think you just stopped it. Thank god for this post.' 

Kardashian is the seventh most followed person on Instagram with 188 million followers and she has more than 30 million fans on Facebook. 

The reality star, 39, who has been paid as much as $1 million for social media endorsements, said the platforms are allowing groups to 'sow division' and they 'split America apart.'

'I love that I can connect directly with you through Instagram and Facebook, but I can't sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda and misinformation - created by groups to sow division and split America apart – only to take steps after people are killed,' she said in a lengthy message Tuesday.   

'Misinformation shared on social media has a serious impact on our elections and undermines our democracy. Please join me tomorrow when I will be 'freezing' my Instagram and FB account to tell Facebook to #StopHateForProfit. Link in bio for more info on how to preserve truth,' Kardashian West added in her post.

Katy Perry wrote: 'I love sharing my music and my life with you on Instagram and Facebook, but TBH I can’t sit idly by while these platforms turn a blind eye to groups and posts spreading hateful disinformation and intentional confusion.' 

Comedy actress Amy Schumer told her followers: 'Facebook not only looks the other way when it comes to organizing hate and violence. 

'Their algorithms recommend otherwise non-violent users to organize and join other hateful groups without a request being made.'

The campaign is accompanied by a 'Week of Action' that will end on September 18, with a call for people to use their right to vote in the November election.  

More than 1,200 companies joined the boycott as well, including big brands like Unilever, Verizon, Adidas and Ford.  

Model Naomi Campbell and singer Katy Perry posted messages on Instagram to announce their boycotts

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The protest is led by the same coalition of civil rights groups that led a month-long advertising boycott against Facebook in July following the death of George Floyd. Those include the NAACP, Color of Change and Anti-Defamation League.

The #StopHateForProfit campaign says: 'In the wake of a global health pandemic, Facebook's failure to update the policies and processes that have allowed for hate, conspiracy theories and racist and anti-Semitic content to proliferate on its platform continues to be a source of pain for entire communities.'

'In a historic election year, Facebook's slow response to voter suppression, vitriolic and divisive content, and misinformation can have grave consequences for BIPOC voters and key democratic structures.'

Leonardo DiCaprio wrote: 'I do use Instagram and Facebook, but I want it to be a force for good - not hate, violence, and disinformation. 

'This should be an opportunity for Facebook to work with these organizations and the community at large to make it a better, safer platform for all.'

DailyMail.com has reached out to Facebook for comment on the protest. 

Facebook has come under fire for questionable ads during the 2016 election and for allowing hate groups to gather on its platforms.