Veteran Nike executive quits after her 19-year-old son 'used her credit card to spend $132,000 on limited edition sneakers so he could flip them for a profit for his resale business'
A Nike vice president has left the sportswear giant days after it was reported that her teenage son had used a credit card in her name to buy limited edition sneakers to then sell on in a lucrative scheme.
The company said the departure of Ann Hebert, vice president and general manager of Nike's North America business, is effective immediately and that it plans to announce a replacement shortly.
Bloomberg Businessweek last week reported that Hebert's son Joe Hebert, 19, used a credit card in her name to purchase sneakers for his resale company, West Coast Streetwear.
Nike Inc has announced the departure of North American business general manager Ann Hebert (pictured)
Joe Hebert's (pictured) business has reportedly been booming despite the Covid-19 pandemic
West Coast Streetwear resold the shoes in almost the same amount of time it had taken to buy them, making $20,000 in profit, according to the publication.
His business has reportedly been booming despite the Covid-19 pandemic.
The report said Joe Hebert used bots to purchase the most sought-after sneakers after they were released online, spending over $132,000 on the credit card to stock up on the limited edition sneakers for reselling them at a higher price.
Hebert told Bloomberg he had never received inside information from his mother while she was at Nike, and that his mother was 'so high up at Nike as to be removed from what he does.'
Nike told the publication that Ann had disclosed all the relevant information about her son's business to the company back in 2018.
Images on West Coast Streetwear's Instagram account show Joe Herbert posing with piles of sneakers.
'Off White x Jordan 5,' he captioned one post, which received over 2,000 likes.
Bloomberg Businessweek last week reported that Hebert's son Joe Hebert, 19, (pictured) used a credit card in her name to purchase sneakers for his resale company
According to Bloomberg, Joe has been able to buy sneakers at even greater discount from retailers such as Foot Locker, while selling them via his own business for even more money.
West Coast Streetwear could not be immediately reached for a comment.
Nike in a statement said Hebert had made the decision to resign.
The company said it plans to announce a new head of its North American geography shortly.
Mrs Hebert has been employed with Nike for over 25 years and has worked her way through various sales roles before becoming head of sales of in North America.
She later became head of Nike's Asia Pacific and Latin America divisions.
Since June last year, she has been working as head of the North America division.
Most recently, she has been responsible for expanding the company's direct-to-consumer strategy to encourage shoppers to buy directly from Nike's own stores and websites rather than relying on sporting outlets.
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