Bidder splashes out $28 million to secure a seat next to Jeff Bezos and his brother on Blue Origin's New Shepard rocket on its first manned flight on the anniversary of the moon landing
An unnamed bidder paid $28million at auction Saturday for a seat onboard the first crewed spaceflight by Jeff Bezos' company Blue Origin, as one of four passengers including the Amazon founder himself.
The winner, whose identity will be disclosed in the coming weeks, beat 20 other participants in an auction launched in late May that wrapped up with a 10-minute online bidding frenzy, livecast by Blue Origin.
The July 20 launch - which coincides with the anniversary of the moon landing - will be the first test of Blue Origin's New Shepard rocket with people on board, kicking off the company's space tourism business.
Fifteen previous test flights of the reusable rocket and capsule since 2015 - short hops lasting about 10 minutes - were all successful.
Bezos, the world's wealthiest man and a lifelong space enthusiast, has been racing against fellow billionaires Richard Branson and Elon Musk to be the first of the three to travel beyond Earth's atmosphere.
The winner, whose identity will be disclosed in the coming weeks, beat 20 other participants in an auction launched in late May. Pictured is the moment the $28million figure was reached
The July 20 launch of Blue Origin's New Shepard booster from West Texas is a landmark moment as U.S. firms strive toward a new era of private commercial space travel. Pictured is one of the successful test flights
Bezos addresses the media about the New Shepard rocket booster and Crew Capsule mockup at the 33rd Space Symposium in Colorado Springs in 2017
'To see the earth from space, changes you. It changes your relationship with this planet, with humanity,' Bezos said in a video before the final bidding took place, adding that his brother Mark will join him on the trip.
As the month-long bidding process leading up to the live auction closed on Thursday, the winning figure stood at $4.8 million, fueled by entries from more than 6,000 people from at least 143 countries.
The live auction capping the process began on Saturday at 1 p.m. EDT (1700 GMT), and within four minutes bids reached beyond $20 million.
While the funds raised from the event are earmarked for charity, Blue Origin is hoping to galvanize enthusiasm for its nascent suborbital tourism business.
However, Branson, who founded Virgin Galactic Holdings Inc , may attempt to steal Bezos' thunder by joining a possible test flight to the edge of space over the July 4 weekend aboard Virgin's VSS Unity spaceplane, one person familiar with the matter said.
The billionaire space race is fueled by optimism that space travel will become mainstream as nascent technology is proven and costs fall, fueling what UBS estimates could be a $3 billion annual tourism market by 2030.
Blue Origin and Virgin Galactic, as well as Musk's SpaceX, have also discussed using their rockets to link far-flung global cities.
UBS says that long-haul travel market could be worth more than $20 billion, though several barriers such as air-safety certification could derail the plans.
Morgan Stanley analyst Adam Jonas said: 'Putting the world's richest man and one of the most recognized figures in business into space is a massive advertisement for space as a domain for exploration, industrialization and investment.'
Blue Origin has not divulged its pricing strategy for future trips.
In 2018 that Blue Origin was planning to charge passengers at least $200,000 for the ride, based on a market study and other considerations, though its thinking may have changed.
Blue Origin founder Jeff Bezos inspects New Shepard's West Texas launch facility before the rocket's maiden voyage, in West Texas on June 7
Bezos recently announced that he and his brother Mark will be on the New Shepard spacecraft when it flies next month
The other three passengers on the New Shephard flight are Sian Proctor, a community college educator in Arizona, Chris Sembroski, a former Air Force missileman from Washington, and Hayley Arceneaux, a physician assistant at St. Jude Children's Research Hospital in Tennessee.
The six passengers will spend at least 10 minutes floating in zero gravity inside the capsule during the suborbital sightseeing trip.
Blue Origin named the New Shepard program after astronaut Alan Shepard, who was the first American to fly into space exactly 60 years ago.
Washington state-based Blue Origin is largely self funded by Bezos, who has been selling over $1 billion worth of stock in Amazon per year to fund the company.
In sending tourists to space, Bezos has beaten Richard Branson and Elon Musk and their firms, Virgin Galactic and SpaceX to the punch.
Branson congratulated Bezos on the news, describing how their two firms are 'opening up access to space.'
He tweeted: ' Many congratulations to @jeffbezos & his brother Mark on announcing spaceflight plans. Jeff started building Blue Origin in 2000, we started building Virgin Galactic in 2004 & now both are opening up access to Space - how extraordinary! Watch this space…'
Blue Origin, founded in 2000, touts itself as means to provide cheaper access to space through the use of reusable rockets, specifically the New Shepard that has flown 15 times.
The rocket’s sole mission is to take tourists to space, who would travel inside a sleek, white capsule atop the vehicle.
The capsule is designed with the iconic Blue Origin feather across the exterior and inside are six reclining seats that mirror those inside a helicopter.
'Ever since I was five years old, I've dreamed of traveling to space,' Bezos (pictured) said in an Instagram post where he announced he would fly to space
Blue Origin’s plans are to send tourists 62 miles above Earth’s surface and spend at least 10 minutes in orbit.
The company also recently conducted its first astronaut rehearsal in preparation for sending the first manned New Shepard into space.
The mock crew traveled the designated path of future spacefaring tourists, which included traveling to the launch pad and climbing up the tower to the passenger capsule.
While celebrities and the uber-rich appear to be a core market for space tourist jaunts, at least initially, industry sources expect Blue Origin to include some philanthropic component to its ticket strategy.
The idea of sending paying customers to the edge of space was once only a plot in science fiction films, but many companies other than Blue Origin are turning the epic journey into a reality.
'On July 20th, I will take that journey with my brother. The greatest adventure, with my best friend,' said earlier this month (pictured is an image of the inside of the space craft)
Branson congratulated Bezos after the first flight was announced, describing how their two firms are 'opening up access to space'
A college science professor and an aerospace data analyst are among a four-member crew for a launch into orbit planned later this year by Elon Musk's SpaceX, part of a charity drive billed as the first all-civilian spaceflight in history.
Virgin Galactic also aims to fly private customers in early 2022, after a first flight with Branson on board later this year.
Its zero-gravity experience is anchored by its SpaceShipTwo plane, and the company has ambitious plans to offer point-to-point travel between far-flung cities at near-space altitudes.
Virgin says it will charge more than $250,000 for new reservations but has not announced final pricing. Sales will reopen following Branson's flight.
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