YouTuber Jordan Cheyenne deletes her channel with half a million subscribers after accidentally sharing outtake of her coaching her son, 9, to CRY when their dog was diagnosed with a deadly disease
A YouTuber has deleted her channel after accidentally posting an outtake where she coached her nine-year-old crying son on how he should be posing for a video thumbnail.
California-based Jordan Cheyenne, 30, describes herself as a 'beauty and lifestyle content creator,' and has posted vlogs, often about raising her son Christian as a single mother, since 2013.
In the offending video, titled 'We are heartbroken' and uploaded on Wednesday, Cheyenne told viewers that her family's new puppy had been diagnosed with parvovirus, a condition that can be fatal for unvaccinated dogs.
At the end of the video, presumably in a portion that she had intended to cut, she can be seen telling her son to pose for the camera as he wept.
'Act like you're crying,' she tells Christian after pulling him into her chest.
'I am crying!' he said repeatedly. 'I am actually, seriously sad.'
YouTuber Jordan Cheyenne has deleted her channel after accidentally posting an outtake where she coached her nine-year-old crying son on how he should be posing for a video thumbnail
In the offending video, titled 'We are heartbroken' and uploaded on Wednesday, Cheyenne told viewers that her family's new puppy had been diagnosed with parvovirus, a condition that can be fatal for unvaccinated dogs
Due to the increased backlash, Cheyenne, who brands herself as an 'Instagram growth coach' on her website, which is still live, said that she would stop including her son in her YouTube videos.
But criticism continued and on Monday, she said in a statement to Insider that she was pulling down her channel to focus on Christian's 'health and wellbeing.'
'Getting completely offline, canceling all videos and monetization, and prioritizing my child are all I care about,' she said in the statement.
'I'm disgusted and horrified at what I did and there is absolutely no excuse. It's terrible on so many levels. I love my child more than anything and will regret this moment forever.'
The video was quickly deleted, but not before it was reuploaded on a score of social media platforms. That same day, Cheyenne posted a follow-up titled 'I am immensely disappointed in myself,' attempting to explain and excuse her behavior.
Initially, Cheyenne (pictured left) said that she would stop including Christian (pictured right) in her YouTube videos. However, on Monday, she said in a statement to Insider that she was pulling down her channel to focus on Christian's 'health and wellbeing'
'I'm disgusted and horrified at what I did and there is absolutely no excuse. It's terrible on so many levels. I love my child more than anything and will regret this moment forever,' said Cheyenne in a YouTube apology posted soon after the offending video was removed
'In the ending of the video, I was so emotionally worn out... I had christian on my shoulder and I was like "come pose for the thumbnail with me" after the video... I shouldn't have done that,' she said.
'I wish I could show us at the vet crying and being so emotional with everything that happened. But then if I did that, you know what people will say? "Why are you filming your son crying? Why are you filming the emotional moment?"'
She said in the video that she had received a barrage of 'hateful, violent, cussing' messages on Instagram.
'Me trying to get that thumbnail was just so wrong and such poor judgement of me, but that doesn't condone bullying and harassment,' she said.
In a later video, she committed to stop including Christian in her videos, and said she was in the process of removing previous videos where he was featured.
'I have made the decision that is 100 percent the healthiest for my child and his mental health to be off the camera,' she said.
According to the social analytics tool Social Blade, Cheyenne's channel hemorrhaged 2,000 subscribers between Wednesday and Friday.
On social media, users lambasted Cheyenne's behavior and called the morality of parenting vlogs as a whole in to question.
'The Jordan Cheyenne video is so disturbing and hard to watch,' wrote @Andrea Russett. 'Social media can be so dark.'
On social media, users lambasted Cheyenne's behavior and called the morality of parenting vlogs as a whole in to question
'The Jordan Cheyenne situation is gross, but all I can think about is that this is just one time that a family channel slipped and showed us what they do to their kids behind the scenes,' said @baechamel.
'Thank you for exposing what you and other family vloggers do to their kids, probably daily. Like we knew but it's great to have video evidence of why your channels all need to be monitored and just shut down,' wrote user @Tatertaquito
Cheyenne is the latest of parenting YouTubers to be accused of lacking, if not outright abusive, parenting
'Thank you for exposing what you and other family vloggers do to their kids, probably daily. Like we knew but it's great to have video evidence of why your channels all need to be monitored and just shut down,' wrote user @Tatertaquito.
'The Jordan Cheyenne situation is gross, but all I can think about is that this is just one time that a family channel slipped and showed us what they do to their kids behind the scenes,' said @baechamel.
'I shudder to think what else happens (not just with this particular channel but all of them).'
Cheyenne is the latest of parenting YouTubers to be accused of lacking, if not outright abusive, parenting.
In 2020, Ruby and Kevin Franke of the channel 8 Passengers were accused of child abuse after their 15-year-old son said on-camera that he had been forced to sleep on a bean bag for months as punishment for pranking his brother.
Last December, YouTubers 'Ryan and Danielle,' were slammed on social media for a 'creepy' video prank where their seven-year-old daughter complains of cramps to her father, Ryan, and tells him she's had her first period.
Perhaps most famously, Maryland YouTuber parents Mike and Heather Martin lost custody of two of their children in 2017 for cruel 'pranks' played on their channel, DaddyoFive, including telling one child he was adopted, smashing his Xbox with a hammer, pretending that he would be left home while the rest of his family went to Disney World.
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