The DNC Held A TikTok ‘Training Session’ For Kamala Harris Fans. Here’s What They Said.
In the Zoom chat, people talked about “brat summer” and “hotties for Harris.”
Meanwhile, the host for Tuesday’s virtual event, Matthew Rein, offered tips and tricks to Kamala Harris supporters on how to post TikToks to support the Democratic presidential nominee.
During the “Organizing on TikTok: Training Session,” Rein, who does social media analysis for the Democratic National Committee, admitted that one of the Democrats’ main challenges on TikTok is former president Donald Trump’s massive following.
“Really our other challenge is that Donald Trump has a very large following on this platform. He has 10 million followers. Does that mean that he is running his TikTok well? No. But he does have a very large reach on the platform,” he said.
As of May, there were twice as many pro-Trump videos as pro-Biden videos on the platform, a slide from the presentation said.
Even with Harris bumped to the top of the ticket, “it’s still the case that there are a lot of Trump supporters on this app. There are low information voters with low engagement,” Rein said.
Another issue is “right wing actors who are purposely spreading disinformation about Kamala Harris, about Tim Walz now, about Democrats generally,” he continued. “They spread some pretty horrific lies and propaganda, and TikTok isn’t necessarily always the fastest at getting this down.”
“But thankfully we also have some tremendous opportunities. We have opportunities to set narratives,” the host added.
Harris supporters should also “amplify negative content” and “react to how extreme and weird and bizarre Donald Trump and JD Vance are and MAGA in general,” Rein said.
The training offered several examples of pro-Democrat TikToks, including one mocking an Arizona Republican for blaming President Biden for inflation while “on the bill it didn’t include actual grocery items.”
At one point in the presentation, the hosts compared a TikTok from the Make America Great Again super PAC to one of the DNC’s TikToks.
“Guys, President Biden just dragged Donald Trump,” a woman in the DNC’s post says, followed by a clip of Biden saying, “Donald Trump still thinks windmills cause cancer! That’s what he said! By the way, remember when he was trying to deal with COVID he said just inject a little bleach in your veins. He missed. It all went to his hair.”
“Dark Brandon strikes again,” the woman says.
That video “drives our narrative” of Biden “being able to be up there, to give a speech, and to be humorous,” Rein said.
All the while the Zoom chat was hopping, with one person saying they were already on TikTok as “woke grandpa.” Another said their first TikTok would be, “Why should an old white upper middle class dude like me vote for Harris-Walz?”
Another TikTok highlighted during the presentation featured Second Gentleman Doug Emhoff, who reacted to a TikToker saying he would add Harris to a group chat.
“Can I get in on this group chat too?” Emhoff quipped in the video.
Yet another video example involved asking why Trump has “never talked about” Project 2025.
“This is prior to Trump denying his involvement with Project 2025,” Rein said.
The training also urged supporters to be “engaging” and “a little snappy” with their posts.
“If you start your video and you’re just like, ‘well, and today Kamala Harris did this rally,’ no one cares about it, right? No one’s going to care,” Rein said.
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